Measured Impact
A new PODCAST series
exploring how purpose and performance intersect
Leaders at mission-driven companies are redefining what success looks like. We capture their candid stories of how activism, brand building, and revenue growth can work in tandem. Each episode features sharp conversations with changemakers proving that doing good and doing well aren’t mutually exclusive.
Ep. 4: Tapping into Impact with Alan Mahon & James Hughes
In this episode of Measured Impact, Neil sits down with Alan and James, the co-founders of the purpose-led craft beer brand Brewgooder. What started as a naive 100% profit-to-charity model driven by a half-baked pun has evolved into a sustainable, top-10 UK craft beer brand that champions clean water, food security, and global solidarity.
Ep. 3: Swirling Purpose & Performance with Jay Tandan
Neil's conversation with Jay Tandan, the digital lead at Ben & Jerry's, covered topics such as values-driven marketing, balancing advocacy and product content, measuring impact and success and cultural alignment and collaboration. Jay shared insights into Ben & Jerry's triple bottom line approach, the challenges of measuring impact and maintaining balance, and the future of AI in marketing.
Ep. 2: Measuring What's Possible with Alex A. Pilkington
The conversation between host Neil Callanan and Alex Pilkington, CEO of IM ABLE Foundation, covers the organization's mission to empower people of all abilities and the impact measurement through data-driven decisions. The conversation delves into redefining what's possible, impact measurement using the EOS system, connecting impact to fundraising, and storytelling and content selection for donor engagement.
Ep. 1: Inside Measured Impact
A quick preview episode of the Measured Impact Podcast — where brand builders, marketers, and analytics pros learn how to connect data with storytelling. Host Neil Callanan shares why the show exists, who it's for, and what you can expect from future conversations about brand activism, content performance, and measuring what truly works.